Brentford FC - Head of Equality, Diversity and Inclusion

Hours of Work
Salary & BenefitsCompetitive
Closing Date29 Nov

Job Description


Brentford Football Club is a Premier League football club based in the London Borough of Hounslow. The Club was founded in 1889 and has been through a period of great change in the past year. Brentford moved to a new, 17,250-seater stadium with outstanding facilities for fans, broadcasters, corporate guests, and the community in the summer of 2020, having previously played at their historic Griffin Park home for 116 years.  

At the end of the first season in the new stadium, Brentford won promotion to the Premier League. The Club's first season in the top flight of English football since 1947 will start in August 2021. Promotion and a move to a new stadium are parts of a longer-term vision that aims to see Brentford FC sustain top level football on the field and ensure that the Club is sustainably run off the field.  

Situated next to the M4, the new Brentford Stadium is at the centre of the Brentford East redevelopment scheme, which includes the construction of more than 900 new homes, a new purpose-built location for Brentford FC Community Sports Trust, and a public square with shops and cafés. Brentford FC plays a very active role in its local community.  

The Club is a four-time winner of the EFL Community Club of the Year Award and is the only professional football club in the UK with a Business in the Community and Community Mark Award. In total, Brentford FC Community Sports Trust delivers more than £13 million of social benefit to the West London area. 

Brentford FC is an organisation which values and is passionate about diversity and inclusivity. We welcome applications from all qualified applicants and, whilst our recruitment decisions are always based on merit and suitability, we would also like to encourage those qualified candidates from underrepresented groups within our organisation to apply; this currently includes those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities. 

The Role of the Head of Equality, Diversity & Inclusion 

We aim to put inclusion at the heart of everything we do; this is a big ambition and one we are committed to across every area of our business. The Head of Equality, Diversity and Inclusion will bring their knowledge, expertise and experience and help to imbed inclusive practices across our Club. 

Working closely with Equality, Diversity and Inclusion sub committee of the Board, as well as Brentford FC Community Sports Trust and the Fan and Community Relations team, the Head of Equality, Diversity and Inclusion will be responsible for successfully implementing our Equality, Diversity and Inclusion strategy, both internally and externally. A key part of this role will be as subject matter expert, acting as both a strategic and operational advisor to every area of the business.  

Main Accountabilities 

  • Review, update and drive forward the Equality, Diversity and Inclusion strategy within Brentford FC and Brentford FC Community Sports Trust 

  • Ensure that our #BeeTogether messaging and brand is embedded with our fans, community and our workforce and take action to implement our policies and practices as they relate to anti-racism and discrimination of any kind. 

  • Work with HR to ensure recruitment and retention strategies continue to promote a diverse and motivated workforce 

  • Lead and direct internal groups to identify and deliver key improvements to support the short, medium- and long-term strategy across both the Club and Trust, bringing together the resources and people needed to achieve this. 

  • Develop and share events and milestones with both internal and external stakeholders to reflect and demonstrate the Club's commitment to continually improve inclusiveness across the business 

  • Ensure the Club and Trust meet (and in future years, to exceed) the relevant industry standards in this area including the Premier League Equality, Diversity and Inclusion (PLEDIS) standard   

  • Drive best practice, and provide data and measurement of achievements, within the Club   

  • Share new ideas from equality, diversity and inclusion networks as well as innovate initiatives to push the inclusion agenda forward  

  • Work together with Club partners and other key local stakeholders (with support from our Fan and Community Relations team and the Trust) to reach new fans within our diverse community. 

  • Develop and deliver awareness, education and communication programmes for both our internal and external audiences.  

  • Develop strong relationships with relevant industry organisations in line with the strategy 

  • Attend key industry events relating to equality, diversity and inclusion on behalf of the Club with the Premier League, The FA, Kick it Out and others.  

  • Form strategic alliances with organisations representing key protected characteristics to ensure our programmes, education and fan experiences are inclusive, represent our community and are best practice. 

  • Work with relevant internal teams to ensure our communications support the Equality, Diversity and Inclusion strategy and that commercial opportunities are identified for both revenue and inclusion purposes, 

  • Work with the Fan and Community Relations team and others to deliver a matchday experience for fans that meets our objective of putting inclusion at the heart of all we do. 

General Club Accountabilities 

  • To ensure compliance with all relevant Club policies, including health and safety policies and with specific reference to the data regulations (GDPR and PECR) 

  • To ensure compliance with all relevant legal, regulatory, ethical and social requirements including safeguarding 

  • To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC 

  • To keep confidential any information gained regarding the Club and its personnel  

  • To maintain a flexible approach to work at all times  

Key Relationships  

  • Brentford FC Community Sports Trust 

  • Equality, Diversity and Inclusion Board sub-committee 

  • HR 

  • Fan and Community Relations team  

  • Communications 

  • Local community groups e.g. councils, religious groups, fan groups, other community groups 

  • Relevant industry organisations such as Kick it Out, Women in Football, Sporting Equals, Level Playing Field, etc 

Person Specification - Essential Personal Characteristics         

  • Proven experience in a similar position 

  • Strong understanding of the equality and diversity challenges in professional football  

  • Knowledge of the Premier League Equality Standard and the EFL Code of Practice  

  • Knowledge of inclusion and anti-discrimination programmes run by the football bodies e.g. The FA, the Premier League, EFL, Women's Super League, Professional Footballer's Association and/or League Managers Association  

  • Comprehensive understanding of community engagement linked to sport and education  

  • Exceptional communications skills – verbal, written, face-to-face, presentation, listening  

  • Pro-active approach with a preference for collaboration when working with others  

  • A challenger when it comes to ideas and new ways of doing things 

  • Confident and competent relation management skills  

  • Ability to work with different stakeholders 

  • Experience of multi-tasking 

Person Specification - Desirable Characteristics 

  • Ambitious and driven  

  • Strong organisational skills 

  • Community minded  

  • Comfortable networking with potential and new stakeholders  


To Apply  

Submit your CV and Cover letter to the application in the link below by the 29th of November 2021:  ]

Any applications without attached documents will not be considered. 

Suitable candidates may be interviewed earlier.  

If you do not hear back from us within two weeks post application closing date please assume you have been unsuccessful. Due to the volume of applications received we are unable to get back to all applicants. 

We aim to be an inclusive and diverse Club, therefore, it would be great if you could spend a couple of minutes to complete our Equality and Diversity Monitoring 

Questionnaire using the link below: