Content Marketing Executive

Organisation Baseball Softball UK

Location London

Hours of Work 37.5

Salary & Benefits £28,071 - £34,057 including London Weighting

Closing Date 25 January


A member of the Commercial department, supporting the Head of Commercial, you will combine strong event management experience to inform and deliver against BSUK's commercial strategy to generate additional revenues and reduce reliance on Sport England funding.

As an experienced event manager, you'll deliver commercially focused events that generate additional revenues. You'll understand marketing and promotion techniques, bring fresh ideas and have the organisational skills required so as to not leave anything about an event to chance, but also to maximise every opportunity.
In particular, you'll directly manage Farnham Park, the UK's only baseball and softball facility and our very own 'field of dreams', ensuring the operation runs smoothly and events, our and those of our customers, are delivered seamlessly.
You will work closely with the Commercial, Development and Operations teams, and Federation members, to deliver against our overall strategy.

Please note that this job description is not exhaustive and the postholder may be required to undertake other duties that complement the responsibilities described below.


Event Management
1.      Create an annual events strategy nationally and at Farnham Park to deliver high quality events which attract new and existing players, meet attendance targets, generate engaging content and also generate incremental revenue, or operate on a cost neutral basis.
2.      Responsible for the management and brief-to-delivery of BSUK events working to agreed budgets and timescales, working with venues and suppliers as needed, negotiating prices, publicising events and ensuring the events run smoothly.
3.      Generate content covering pre/during/post-event promotion including on and offline coverage and imagery; arrange webstreaming for live events with the Content Marketing Executive; work with third parties on programmes, graphics, artwork, adverts, merchandising, giveaways and banners.
4.      Manage BSUK's Indoor Softball leagues over Winter.
5.      Provide support to Development Managers on the delivery of BSUK's participation events, such as Hit the Pitch corporate softball days.
6.      Recruit and oversee the activities of event support staff, which may include activators and volunteers.
7.      Provide support to external events hosted by key stakeholders including Federation members, independent event organisers and Major League Baseball.
8.      Create fundraising events in the Winter 'off season' to raise the profile of baseball, softball, BSUK and our programmes.

Farnham Park
1.      Manage our Farnham Park sports facility in Buckinghamshire, BSUK's national facility. The facility, its smooth day-to-day running, the relationship between BSUK and the extended team at Farnham Park and Home Plate, and our landlord are critical to BSUK's success. 
2.      Responsibility includes:
a.      P&L of the venue and day-to-day budget management
b.      Setting the pricing structure, customer proposition and booking terms & conditions
c.      Website content creation and updating
d.      Managing staffing and rosters
e.      Occasional grounds work
f.      Managing the relationship with our landlord, South Bucks District Council

3.      Manage the relationship with Home Plate Bar and Kitchen, our clubhouse at Farnham Park operating under a franchise agreement, to ensure the concession is run efficiently, financial reporting commitments are met and that all opportunities are maximised.
4.      Responsible for managing the field booking process for Farnham Park including responding to booking enquiries, updating the booking calendar and confirming additional requirements with external suppliers such as portaloos, catering and grass fields. Where grass fields are being used, liaising with other clubs at Farnham Park to confirm booking and requirements for these.
5.      Ensure the baseball and softball fields are maintained to agreed standards, liaising regularly with the ground staff and through regular site visits.
6.      Ensure processes are reviewed, established, communicated and clearly understood by all by regular site visits, meetings and using Trello, our workflow tool.
7.      Work with the Finance & Governance Officer to ensure invoices for Farnham Park bookings are raised and payment received in line with current booking terms and conditions.
During the outdoor playing season spanning April-October, the role will be based from the BSUK office at Farnham Park, Buckinghamshire, along with weekend work when events are held. The rest of the year, the role will be based at BSUK's London office. Due to the location of Farnham Park, it is preferable that you have the ability to drive there.

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