Commit to Signing Our Charter

Our research has found that Ethnically Diverse Communities face significant disparities in sport and physical activity. Greater progress, positive action and outcomes are now needed to ensure all organisations benefit from the wealth of diverse talent on offer.

Our Sporting Equals Charter is making pivotal steps towards greater Ethnically Diverse Community participation in sport across the UK. Geared towards national governing bodies of sport, sports and leisure providers and sports charities, the Sporting Equals Charter can provide access to positive change towards a more diverse sector.

We believe in actions over words. The time to ensure this societal shift is now and at Sporting Equals we can help you achieve this. By signing up to our Charter, you will aid us with the ability to highlight further these disparities, so that we may alleviate them.

The Sporting Equals Charter operates over two levels.

The entry level offer is a subscription of £350 per year (depending on the size of the organisation). This provides your organisation with access to the content of the Sporting Equals newsletter, support with disseminating job vacancies to our vast Ethnically Diverse Community audience, and a comprehensive guide to inclusive marketing and communications.

The wider Charter offer reflects a higher level of consultancy support that we can provide and is comprised of three principles:

  • Capture ethnicity data and intelligence - This is important to enable you to establish a baseline position and measure your progress over time. Regular monitoring and publication of progress is also a crucial step towards an organisation being perceived as open and transparent.
  • Commit to tackling underrepresentation at all levels through positive action - This is about adopting appropriate policies, practices and programmes to increase opportunities for Ethnically Diverse Communities.
  • Celebrate positive role models and stories - Highlighting and promoting positive Ethnically Diverse Community role models in elite and grassroots sport goes a long way in gaining trust and promoting positive perceptions among Ethnically Diverse Communities.

We will then work with you to devise a costed proposal to tackle all three elements with tangible actions. We can provide support to your organisation in the following:

  • Policy advice and guidance
  • Marketing and communications
  • Community brokerage
  • Ethnically Diverse Community reach
  • Research
  • Training

Working with Sporting Equals has been a real highlight of an otherwise challenging year under Covid.  With their support, the Golf Foundation has recruited a more diverse Board of Trustees, researched perceptions of the sport from a wider youth audience and written a new 5-year business plan with diversity at the heart of its mission statement.  The team at Sporting Equals have been supportive, professional and helpful.  The Charter is thoroughly 'unbureaucratic' and easy to apply.  We look forward to working closely together with Sporting Equals to make our sport more inclusive.” – Brendon Pyle, Chief Executive – The Golf Foundation

Entry-level members:

British Ice Skating
British Dragonboat Racing Association
CP Sport 
Herts Sports Partnership
England Netball
Active Cumbria 
Archery GB
Brentford FC
Goalball UK 
Welsh Rowing 
British Canoeing
Access Sport 
Yorkshire Sport 
Runners World 
Boccia England 
England Athletics 
Sport + Recreation Alliance 
UK Ultimate
Royal Yachting Association
Disability Sports Wales
London Sport
Premiership Rugby
British Wheelchair Basketball
The FA
Mountain Training
Commonwealth Games England
The British Mountaineering Council
British Rowing
England Boxing
British Equestrian
Youth Sport Trust
British Weightlifting 
British Amateur Boxing Association 
British Cycling Federation

Action Plan members:

The LTA 
Swim England
Golf Foundation
London Marathon Events 
England Lacrosse

For more information, please contact our Business Development Assistant, Camille Charles.

By signing this Charter, you will be greatly helping us to shine a light on the Ethnically Diverse Community and make a change.