Changing lives through tennis
We know first hand how tennis can help build confidence and develop skills, both on the court and off. The Serves programme aims to transform the lives of disadvantaged people by giving them the opportunity to play tennis.
We take tennis into places it's never been before, equipping local people trusted and rooted in communities with the skills to provide tennis activities for everyone.
As part of Serves, the Tennis Activator course trains community champions with basic tennis organisation and delivery skills to confidently run a session in a fun and informal way. We also provide a range of dynamic and flexible resources including a permanent pop up court, alongside modified kit (soft balls, appropriately sized rackets and nets).
Midlands Serves Centres
ASTON MANOR ACADEMY
Weekly tennis sessions attended by mixed group of 11-15 year olds. Majority og participants are Pakistani and Black African and Caribbean. Eight activators trained to sustain sessions throughout summer term.
CLIFTON PRIMARY SCHOOL
Weekly after-school tennis session on a Tuesday. There are also 2 extra-curricular lunchtime tennis opportunities for the pupils.
Targeting 60 young people to take part through the duration of the project with single tennis activator trained to run sessions
THE BUDOKAN AND HUB
There are sessions every week delivered to different target audiences with after school sessions on Wednesdays for both male and female participants aged between 14 – 18 from local schools and the community. Also, a separate session for 19yrs and above, open to only female members of the community.
MUSLIM SCOUTS ASSOCIATION
Tennis is delivered to young men and separate sessions for the females. Each session will last 1 hour and takes place at our centre or Billesley Indoor Tennis Centre on Sunday engaging 20- 30 individuals.
ODARA WOMENS CENTRE
Tennis sessions target new participants to the sport by advertising in local community centres and via word of mouth in the local communities. Odara have a client interest form which also indicates the level of latent demand. Sessions are run by three trained activators on Saturday mornings aiming to sustain atleast 10 regular participants.
The LTA has become the first national governing body to sign the new Sporting Equals Charter, which aims to actively promote greater involvement in sport and physical activity among Black, Asian and Minority Ethnic (BAME) communities.
BEDSA 2019 WINNERS
Congratulations to all of our BEDSA 2019 Winners ' A Dazzling Night'
CALL TO ACTION (BASPA)
A 'Call to Action' following the British Asians in Sport and Physical Activity (BASPA) Summit which took place on the 23rd November 2019 in Birmingham. The insight gained from the workshops have been developed into a series of recommendations against the four key themes of elite level sport, coaching, workforce and inactivity.
Latest Active Lives Data Release
Sport Participation Trends amongst BAME groups: Analysis of Active Lives Survey data May 2017/18
BEDSA 2019 Awards Finalists
The Finalists have been announced for the most anticipated British Ethnic Diversity Sports Awards, which will take place on 6 April in London.
Sign Up to the Sporting Equals Charter
The Charter was launched at the Race Equality and Ethnic Diversity - Charter for Change event held at Pinsent Masons, London on the 25th March 2019. To see the Sky Sports coverage and find out more, click here.