Following our latest consumer research that looked into how sports organisations can engage the young Indian male market and how they can offer effective engagement, Sporting Equals have released two further guides.
The guides are based on findings from our research programme which was conducted through faith centre settings and community events.
The resources provide valuable insight which sport providers can draw upon to make sport more inclusive for this segment and help increase participation.
The guides are based on:
- Young Muslim Females (16-25)
- Young Black, African and Caribbean Males (16-25)
Focus groups with BME youth groups included the completion of lifestyle questionnaires alongside qualitative insight into how this market segment approaches sports participation. The research identifies that BME groups feel that they face difficulties and challenges compared to other groups. The resource summarises information on how to engage these groups and the areas to consider when planning sports activities.
This is part of a series of work, which takes an in-depth look into a variety of BME market segments and groups. Later this year we will take a look at young Chinese males and females.
To receive guides please request below:
The second session of the Leaderboard Academy will take place on the 17 & 18 January 2019 in partnership with Sporting Equals and the University of Liecester.
Community Coordinator/Activator BIRMINGHAM (PART TIME) One Day a week
BRITISH ASIANS IN SPORT & PHYSICAL ACTIVITY SUMMIT (BASPA) 2018
Breaking Boundaries City Leadership Events
Connecting Communities through Cricket, Breaking Boundaries, is a three-year project (2018 - 2021) bringing together young people, their families and communities, through regular engagement in cricket, playing, spectating and volunteering. The project will use the spark of the 2019 World Cup to make the most of crickets potential to bring different ethnic and faith communities closer together into one cricket community and foster mutual respect and friendships.
Black History Month 'COACH' Exhibition
To celebrate Black History Month, the Houses of Parliament will be host to a photographic exhibition, 'COACH', to showcase the contributions made by Black, Asian and minority ethnic (BAME) coaches in athletics.
Sporting Equals has created a unique Leaderboard Academy in partnership with the University of Leicester, we are seeking suitable candidates to help support greater diversity within the boardrooms of sport.