Following our latest consumer research that looked into how sports organisations can engage the young Indian male market and how they can offer effective engagement, Sporting Equals have released two further guides.
The guides are based on findings from our research programme which was conducted through faith centre settings and community events.
The resources provide valuable insight which sport providers can draw upon to make sport more inclusive for this segment and help increase participation.
The guides are based on:
- Young Muslim Females (16-25)
- Young Black, African and Caribbean Males (16-25)
Focus groups with BME youth groups included the completion of lifestyle questionnaires alongside qualitative insight into how this market segment approaches sports participation. The research identifies that BME groups feel that they face difficulties and challenges compared to other groups. The resource summarises information on how to engage these groups and the areas to consider when planning sports activities.
This is part of a series of work, which takes an in-depth look into a variety of BME market segments and groups. Later this year we will take a look at young Chinese males and females.
To receive guides please request below:
Code for Sports Governance
A new Code for Sports Governance sets out the levels of transparency, accountability and financial integrity that will be required from those who ask for Government and National Lottery funding from April 2017.
MIND - CAMPAIGN BURST
As part of the MIND Campaign burst Sporting Equals is working with grassroots community projects to deliver a number of events in key locations to help raise the importance of keeping active to maintain an active and healthy mind.
BEDSA 2017 Award Winners
The third annual British Ethnic Diversity Sports Awards (BEDSA) took place on Saturday 18th March. The ceremony was hosted by Sir Lenny Henry and attended by over 800 guests. Click below for a full list of all the winners.
BEDSA 2017 Highlights
Sir Mo Farah and Kadeena Cox scoop top awards at the third Lycamobile British Ethnic Diversity Sports Awards (BEDSAs)
MIND - CAMPAIGN BURST
Sporting Equals are working in partnership with MIND to help promote mental health and wellbeing to BAME communities. Health and Fitness expert Dal Dhaliwal blogs on how getting active can support your mental wellbeing.
Happy Chinese New Year!
Sporting Equals latest consumer insight identifies that the UK Chinese population does not form a cohesive integrated community, but is a complex mix of ethnic, class and professional differences