Following our latest consumer research that looked into how sports organisations can engage the young Indian male market and how they can offer effective engagement, Sporting Equals have released two further guides.
The guides are based on findings from our research programme which was conducted through faith centre settings and community events.
The resources provide valuable insight which sport providers can draw upon to make sport more inclusive for this segment and help increase participation.
The guides are based on:
- Young Muslim Females (16-25)
- Young Black, African and Caribbean Males (16-25)
Focus groups with BME youth groups included the completion of lifestyle questionnaires alongside qualitative insight into how this market segment approaches sports participation. The research identifies that BME groups feel that they face difficulties and challenges compared to other groups. The resource summarises information on how to engage these groups and the areas to consider when planning sports activities.
This is part of a series of work, which takes an in-depth look into a variety of BME market segments and groups. Later this year we will take a look at young Chinese males and females.
To receive guides please request below:
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