Arun Kang, CEO of Sporting Equals, said:"The new strategy presents a real opportunity to target those that need bespoke support and help change attitudes and behaviour to sport and physical activity. Our research and experience shows that a one-size fits all approach will not work and that a more joined up collaborative approach is needed at a local level echoing the new strategy if we are to tackle the barriers that prevent over half of black and minority ethnic (BME) communities getting involved in sport and physical activity. Children of Indian ethnic origin are the least physically active of all seven year olds, and therefore we are particularly pleased that the strategy talks about working with children and young people from the age of 5 years.Arun continued, "Sports providers be they governing bodies of sport, local authorities, or leisure operators need to recognise the significant changes in UK demographics which show that, in some cities, BME communities account for nearly 40% of the local population. This represents a real opportunity for these providers to make a difference to the most under-represented but it also means that these areas will need investment and commitment to making sure their offers are sensitive to the cultural, and sometimes, faith needs of these diverse communities. Sporting Equals have already started to make a positive impact in cities such as Birmingham, Manchester and London by supporting sports providers to engage with faith and community groups and stimulate participation in sport. "
MIND - CAMPAIGN BURST
As part of the MIND Campaign burst Sporting Equals is working with grassroots community projects to deliver a number of events in key locations to help raise the importance of keeping active to maintain an active and healthy mind.
BEDSA 2017 Award Winners
The third annual British Ethnic Diversity Sports Awards (BEDSA) took place on Saturday 18th March. The ceremony was hosted by Sir Lenny Henry and attended by over 800 guests. Click below for a full list of all the winners.
BEDSA 2017 Highlights
Sir Mo Farah and Kadeena Cox scoop top awards at the third Lycamobile British Ethnic Diversity Sports Awards (BEDSAs)
MIND - CAMPAIGN BURST
Sporting Equals are working in partnership with MIND to help promote mental health and wellbeing to BAME communities. Health and Fitness expert Dal Dhaliwal blogs on how getting active can support your mental wellbeing.
Happy Chinese New Year!
Sporting Equals latest consumer insight identifies that the UK Chinese population does not form a cohesive integrated community, but is a complex mix of ethnic, class and professional differences
Launch of Future Sports Leaders Event
We are delighted to launch Future Sport Leaders in partnership with Youth Sport Trust and Sport England on the 10th February 2017 at Hotel Football, Manchester