Arun Kang, CEO of Sporting Equals, said:"The new strategy presents a real opportunity to target those that need bespoke support and help change attitudes and behaviour to sport and physical activity. Our research and experience shows that a one-size fits all approach will not work and that a more joined up collaborative approach is needed at a local level echoing the new strategy if we are to tackle the barriers that prevent over half of black and minority ethnic (BME) communities getting involved in sport and physical activity. Children of Indian ethnic origin are the least physically active of all seven year olds, and therefore we are particularly pleased that the strategy talks about working with children and young people from the age of 5 years.Arun continued, "Sports providers be they governing bodies of sport, local authorities, or leisure operators need to recognise the significant changes in UK demographics which show that, in some cities, BME communities account for nearly 40% of the local population. This represents a real opportunity for these providers to make a difference to the most under-represented but it also means that these areas will need investment and commitment to making sure their offers are sensitive to the cultural, and sometimes, faith needs of these diverse communities. Sporting Equals have already started to make a positive impact in cities such as Birmingham, Manchester and London by supporting sports providers to engage with faith and community groups and stimulate participation in sport. "
The LTA has become the first national governing body to sign the new Sporting Equals Charter, which aims to actively promote greater involvement in sport and physical activity among Black, Asian and Minority Ethnic (BAME) communities.
BEDSA 2019 WINNERS
Congratulations to all of our BEDSA 2019 Winners ' A Dazzling Night'
CALL TO ACTION (BASPA)
A 'Call to Action' following the British Asians in Sport and Physical Activity (BASPA) Summit which took place on the 23rd November 2019 in Birmingham. The insight gained from the workshops have been developed into a series of recommendations against the four key themes of elite level sport, coaching, workforce and inactivity.
Latest Active Lives Data Release
Sport Participation Trends amongst BAME groups: Analysis of Active Lives Survey data May 2017/18
BEDSA 2019 Awards Finalists
The Finalists have been announced for the most anticipated British Ethnic Diversity Sports Awards, which will take place on 6 April in London.
Sign Up to the Sporting Equals Charter
The Charter was launched at the Race Equality and Ethnic Diversity - Charter for Change event held at Pinsent Masons, London on the 25th March 2019. To see the Sky Sports coverage and find out more, click here.