Appearing on Sky Sports News during National Inclusion Week, Sporting Equals chief executive Arun Kang called for football to be bold and lead the way on diversity in sport.
He said: "I think at the moment, what we, the sports sector needs to do, is to be braver and more creative. And I think what we need to do is explore the Rooney Rule.
"There is a target now in the new Governance Code drawn up by UK Sport and Sport England] for females on boards and at some point there is going to be Black Asian and Ethnic Minority targets too.
"The sports sector needs to be ahead of the game and let's do this more organically than having a tick box exercise taking place. For me, sport needs to be a lot braver."
Statistics from the Football Association suggest there are nine Asian players in league football, which represents just 0.3 per cent of professional footballers in this country.
Kang thinks football clubs are not doing enough to tap into the talent pool within the Asian community, adding some coaches have prejudicial attitudes towards Asian players.
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