Sporting Equals launches first Sports Insight Pack
Following our latest consumer research that looked into how sports organisations can engage the young Indian male market and how they can offer effective engagement, Sporting Equals have released two further guides.
The guides are based on findings from our research programme which was conducted through faith centre settings and community events.
The resources provide valuable insight which sport providers can draw upon to make sport more inclusive for this segment and help increase participation.
The guides are based on:
- Young Muslim Females (16-25)
- Young Black, African and Caribbean Males (16-25)
Focus groups with BME youth groups included the completion of lifestyle questionnaires alongside qualitative insight into how this market segment approaches sports participation. The research identifies that BME groups feel that they face difficulties and challenges compared to other groups. The resource summarises information on how to engage these groups and the areas to consider when planning sports activities.
This is part of a series of work, which takes an in-depth look into a variety of BME market segments and groups. Later this year we will take a look at young Chinese males and females.
To receive guides please request below:
Dina Asher-Smith Wins British Army Sportswoman of the Year 2020 at the British Ethnic Diversity Sports Awards
We speak to British Army following Dina Asher-Smith winning the British Army...
Khalsa Football Federation & Panjab FA Win Sport England Community Sports Project BEDSA 2020
We speak to Sport England following Khalsa Football Federation & Panjab FA's...
Update on Coronavirus: BEDSA 2020
Ahead of Saturday's BEDSA event we have clear guidelines and advice on how we...
Coronavirus - Advice From the Sector
An overview on how to approach Coronavirus when looking towards both local and...
Sporting Equals British Ethnic Diversity Sports Awards 2020 Finalists VOTE NOW!
As we get closer to our 6th annual Sporting Equals British Ethnic Diversity...
Sporting Equals Chief Executive Arun Kang awarded O.B.E for services to the development of BAME communities
As part of the Queen’s New Year Honour’s List, Arun Kang the Chief...
6th Annual Sporting Equals British Ethnic Diversity Awards Nominations Announced and Open
Organised by Sporting Equals, these annual Awards will be taking place on 14th...
Swim England and Sporting Equals Announce Partnership!
Swim England and Sporting Equals are to partner to help motivate more BAME...
What are the main political parties promising?
Ahead of the General Election, our Policy and Engagement Manager investigates...
Game On! - Sporting Equals partner with Scotland to shine a light on British Asian women in sport
Sporting Equals Promotes Race Equality Charter
We have promoted the Race Equality Charter today, we outline why this is needed...
BEDSA 2019 WINNERS
Congratulations to all of our BEDSA 2019 Winners ' A Dazzling Night'