Sporting Equals latest case study - Netball
Sports Key is a community interest group which aims to put provision in place for people from disadvantaged communities to excel in sport.
This project was successful in enabling inactive women predominately from BME Black and Minority Ethnic) backgrounds to become more active.
- 90% of women taking part were from BME backgrounds aged between 19-50 years of age
- Many women were beginners at netball, the majority had not engaged since their school years
- To ensure participants had the best introduction or re-introduction the coach identified a qualified England Netball coach, was able to relate to this community & positively interact
- Hesitant to join local clubs
- Use of local community spaces
- Low costs & low commitment
IMPACT: Project reached over 50 women and girls who were predominantly inactive and attended at least 1 session
30 women and girls were retained over the course of the sessions.
FUTURE PLANS: Feedback from participants highlighted longer session to 1 and ½ hour session was preferred
Sports Key aims to upskill a committed participant from the session & support them to qualify as a netball coach to sustain the delivery of sessions
- Taster sessions before the start of the project provides a good estimate of interest and possible attendances
- Marketing of sessions specific to complete beginners & those who haven't played for many years
- Key messages around 'Keep Fit' + 'Losing weight' worked well for this particular audience
- Open sessions to attend with friends & family - reinforced with a 'recommend a friend' offer where players received a free T-shirt
- Promotion through a range of social media outlets was positive & simple to interact with those attending
Sporting Equals Chief Executive Arun Kang awarded O.B.E for services to the development of BAME communities
As part of the Queen’s New Year Honour’s List, Arun Kang the Chief...
6th Annual Sporting Equals British Ethnic Diversity Awards Nominations Announced and Open
Organised by Sporting Equals, these annual Awards will be taking place on 14th...
Swim England and Sporting Equals Announce Partnership!
Swim England and Sporting Equals are to partner to help motivate more BAME...
What are the main political parties promising?
Ahead of the General Election, our Policy and Engagement Manager investigates...
Game On! - Sporting Equals partner with Scotland to shine a light on British Asian women in sport
Sporting Equals Promotes Race Equality Charter
We have promoted the Race Equality Charter today, we outline why this is needed...
BEDSA 2019 WINNERS
Congratulations to all of our BEDSA 2019 Winners ' A Dazzling Night'
CALL TO ACTION (BASPA)
A 'Call to Action' following the British Asians in Sport and Physical Activity...