Sporting Equals Works in three key areas, Sport Participation, Active Communities and Equality and Diversity in Sport
We currently support these sports governing bodies:
Sport England, The Football Association, Lawn Tennis Association, Amateur Swimming Association, England Boxing, England and Wales Cricket Board
We work with other partners to deliver bespoke projects:
Department for Culture, Media and Sport, Department for Health, Age UK, Chelsea Football Club, Queens Park Rangers Football Club, Premiership Rugby, Jaguar Academy of Sport
"The ETTA has been delighted to work in partnership with Sporting Equals taking social table tennis to communities and many of the Melas.They provided a direct route to market including events that will celebrate the Chinese New Year."
Judy Rogers National Programme Manager, English Table Tennis Association
"Sporting Equals has a vital role to play in helping sport providers to engage BAME communities and encourage more people to get involved. Models included in this report such as the Cultural Event and Faith Centre are examples of how their approach is delivering impact in local communities. We look forward to continuing to work closely with Sporting Equals."
Lisa O'Keefe, Director of Sport, Sport England
"Our work with Sporting Equals on the Talent ID project has resulted in a positive legacy at the club. Since the project we have seen a marked increase in the diversity of kids involved in our academy set-up, particularly with young boys from south Asian communities coming through. As a coach at a club in an area that has multi-ethnic population it is pleasing to see this inclusivity. This is a testament to the approach and efforts of Sporting Equals."
Chris Ramsey, Former 1st Team Coach - Tottenham Hotspur FC
"Sporting Equals has been a committed partner to the fit as a fiddle project, and we believe the organisation has played a significant role in developing services to older BAME people and their communities and organisations who wotk with them."
Rebecca Barnham, Development Manager, Age UK
"Based on my experience and Nishkam Centre's experience of working with Sporting Equals, I would recommend all community organisations to join Sporting Equals."
Upkar Singh Pardesi, Vice Chairman, Nishkam Centre
"Sporting Equals's support, advice and guidance has been invaluable and has impacted on us as an organisation in a positive way. We look forward to continue working in partnership with them."
Sukie Cheema, General Secretary, Khalsa Football Federation
"Our work with Sporting Equals, one of the leading experts in equality and diversity in sport, is helping us to shape and deliver a comprehensive action plan, encompassing both our staff and external stakeholders, that will see diversity embedded in all areas of the football club."
Ian Ayre, Managing Director, Liverpool Football Club
"“Glasgow Life commissioned Sporting Equals to carry out research into how we could embed inclusion across our function areas and to ensure that we were reaching all Glasgow's diverse communities. The resulting report met our demanding brief, was produced to a very professional standard, provided excellent value for money and was delivered on time and to budget. The report worked across the equality strands focussing on our main subbrands of Glasgow Sport, Arts, Communities, Events, Libraries, Museums, Music and Young Glasgow and has been invaluable in allowing us to drive the equalities agenda forward”.
Mark O'Neill, Director of Policy and Research, Glasgow Life
"Very good info pack on a variety of cultures - this is a very helpful resource to use in order to engage with the different communities."
Engaging BAME Communities workshop participant, Lawn Tennis Association
Community Cohesion - Making Equals
"This was a really well supported event involving football teams made up from different communities in the Dewsbury area. It was great to see the children and adults from Muslim and non-Muslim groups come together to play football. Everyone took this opportunity to make friends and renew old friendships."
David Fuller, Chairman of the West Riding County FA Referees committee
"Making Equals was about bringing together young people from different backgrounds to show that sport was a really good way of bringing people together and to help them overcome difficulties that they have in other parts of their lives."
Jean Weston, Chair, Bodies In Motion
Sporting Equals Insight team is a dedicated research function that includes over 20 years of experience in delivering high quality and perceptive information surrounding BAME communities and race equality in sport.
Sporting Equals has specialist expertise in communicating with Black, Asian and Minority Ethnic (BAME) audiences through mainstream and specialist media, and can support promotions, recruitment and other campaigns on behalf of sports, health and other organisations.
Our aim is to grow the capacity of organisations and communities, so that our involvement is no longer required. We can also help build the leadership and communication capabilities of individuals in sport and physical activity.
Sporting Equals facilitates integration between sport and physical activity providers, such as the National Governing Bodies of sport, and third sector agencies including the Black, Asian and Minority Ethnic (BAME) sports and community organisations.
At Sporting Equals we are proud to offer a range of bespoke training and mentoring on diversity and equality, including a "train the trainers" approach that aims to grow the in-house expertise of our partner organisations.
At Sporting Equals, we draw on research published by other organisations to inform our strategies, as well as commissioning some research and publications ourselves and in partnership with other organisations.
This pioneering project works with an organisation to assess the current state of an organisation in equality, diversity and inclusion focusing on policies, practices and perception internally and externally of an organisation and its work.
Sporting Equals Regional team is committed to increasing participation amongst BAME communities through successfully linking sports governing bodies with religious and community organisations.