About Us

Sporting Equals exists to actively promote greater involvement in sport and physical activity by disadvantaged communities - particularly the Black, Asian and Minority Ethnic (BAME) population. We are a national partner of Sport England.

We work closely with both the providers of sporting opportunities (national governing bodies, local authorities, leisure trusts and sports organisations) and the users of sporting opportunities (community and faith groups, local clubs, charities and individuals). We have a network of over 5000 organisations and have strong links with NHS agencies and other organisations addressing health inequalities.  

Sporting Equals exists to promote ethnic diversity across sport and physical activity, and is the only organisation in the UK to do so. Originally set up in 1998 by Sport England, in partnership with the Commission for Racial Equality, we are now a fully independent body  - a registered charity with a well-established mission.

Sporting Equals has three aims: 

• To raise awareness and understanding of the needs of Black, Asian and Minority Ethnic (BAME) communities within the sports and health sector, in order to change attitudes and increase participation in sport and physical activity
• To empower individuals and communities to play a part in this change, and achieve their full potential through playing sport and being active
• To advise and support policy-makers and delivery bodies to be inclusive of all under-represented groups, drawing on our experience with Black, Asian and Minority Ethnic (BAME) communities

Our five outcomes are:

  1. Increasing Participation

  2. Identifying and Showcasing Talent

  3. Diversifying Sport Sector

  4. Improving Health and Lifestyles

  5. Building Cohesive Communities

We do this through:

  • Supporting agencies in becoming more inclusive
  • Promote sport and healthier living to BME communities
  • Research and build insight locally to develop new innovative models of participation
  • Empowering BME organisations to deliver sport and physical activity locally
Sporting Equals are also the founder of the British Ethnic Minority Diversity Sports Awards (BEDSA) which celebrates sporting excellence within BAME communities and helps inspire the next generation. BEDSA is our flagship project which helps celebrate the contributions made by BAME communities and drive change in the sector creating role models and recognising the hard work, dedication and talent on and off the field of play. 

Further information on BEDSA is available through http://bedsa.co.uk/