About Us


Sporting Equals exists to actively promote greater involvement in sport and physical activity by disadvantaged communities particularly the Black, Asian and Minority Ethnic (BAME) population. We are the national partner of Sport England and advisors to the Department of Culture Media and Sport.

We work closely with both the providers of sporting opportunities (national governing bodies, local authorities, leisure trusts and sports organisations) and the users of sporting opportunities (community and faith groups, local clubs, charities and individuals). We have a network of over 5000 organisations and have strong links with NHS agencies and other organisations addressing health inequalities.  

Our mission is to make a sustainable difference to the inclusion of all under-represented communities in sport and physical activity, so as to improve the long-term opportunities and health outcomes of those communities.

Our five outcomes are:

  1. Increasing Participation

  2. Identifying and Showcasing Talent

  3. Diversifying Sport Sector

  4. Improving Health and Lifestyles

  5. Building Cohesive Communities

We do this through:

  • Supporting agencies in becoming more inclusive
  • Promote sport and healthier living to BME communities
  • Research and build insight locally to develop new innovative models of participation
  • Empowering BME organisations to deliver sport and physical activity locally

Sporting Equals are also the founder of the British Ethnic Minority Diversity Sports Awards (BEDSA) which celebrates sporting excellence within BAME communities and helps inspire the next generation. BEDSA is our flagship project which helps celebrate the contributions made by BAME communities and drive change in the sector creating role models and recognising the hard work, dedication and talent on and off the field of play. 

Further information on BEDSA is available through http://www.sportingequals.org.uk/british-ethnic-diversity-sports-awards-2017.html


Sporting Equals is committed to a policy of equality of opportunity in its employment practices and service delivery. Anyone working for or acting on behalf of Sporting Equals is responsible for adhering to this policy. 
Sporting Equals strives to ensure that its workforce is truly representative of all sections of society and that each employee feels respected and able to give their best. Further, it strives to encourage and support mutual respect for all sections of society in all aspects of its work.

Sporting Equals aims to provide equality and fairness for all in our employment and not to discriminate against anyone, but to provide opportunity for all in the workplace or the services we provide.